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Promotional Mix The combination of promotional elements used by a company to promote its goods or services. Companies vary the promotional mix for a number of reasons; some of these reasons include the kind of products they sell, the promotional budget they have, the amount of competition they face, the stage the product's life cycle is in, and where their customers are …

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28-07-2021·Sales Promotion Strategies. Sales promotion strategies can be divided into three broad types. These are – Pull Strategy – The pull strategy attempts to get the customers to ‘pull’ the products from the company.It involves making use of marketing communication and initiatives like seasonal discounts, financial schemes, etc.

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Promotional Mix. STUDY. Flashcards. Learn. Write. Spell. Test. PLAY. Match. Gravity. Created by. Tristan_Brown5 TEACHER. Key Concepts: Terms in this set (30) Promotion. any form of communication a business or organization uses to inform, persuade or remind individuals about its products or services ...

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