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Further, the study found that coffee consumption is very less or no consumption in Nadergul and Chintulla villages. In case of washing powder, Nirma dominate all the three selected sample rural markets regions. In remote area like Chintulla, Nirma sell Rs. 1 sachets. In washing soap category, Rin, 501, Nirma, XXX and Extra 3 IJTMR www. ijtmr. com

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Did you see two images? One is a famous ad of Nirma washing powder, “Doodh Si Safedi, Nirma se aaye, Rangeen Kapda bhi khil khil Jaaye”. Another one is an old ad by Cinthol. So, what is common between these two? Both of these are examples of TV advertising. Now you must be wondering what it has to do with digital marketing.

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An Overview on the Product Branding, Packaging and Labelling! Product-mix is a part of marketing-mix. While understanding the concept of marketing-mix, we have already studied and understood as if what product-mix means and what are the variables of product-mix namely, product-line and product range, product design, product package, product quality, product …